Skip to content
Quenoir

Marketing & development · Paris

We market companies. And we build what they run on.

We write the positioning, run the campaigns that follow from it, and design and build the site or the application they send people to.

Request a briefThe expertise
Based
Paris
Founded
2019
Makes
Brands, campaigns, sites, software

We market the company and build the site and software it runs on — one team, not two suppliers.

  • iGaming
  • Hospitality & Leisure
  • Retail & E-commerce
  • Professional Services
  • Startups & Founders

The sectors above are where the house has done the most, not a filter on the enquiry. Gambling work carries one condition: we take it only for operators licensed in the markets they advertise in.

Expertise

Seven disciplines. Two ateliers.

One atelier markets the company. The other builds the sites and software it runs on. Both are staffed in-house, and either can be commissioned on its own.

All seven disciplines

Sectors

Five sectors. One with a rulebook.

Where the work has been, rather than a rule about who we take on. iGaming is set out in full because it is the one sector whose advertising rules change from market to market.

Specialism

iGaming

Casino, sportsbook and affiliate operators, in the markets they hold a licence for.

What that covers

  • Affiliate programme design and network relations
  • Creator and streamer programmes
  • Market-by-market advertising rule matrices
  • Creative pre-clearance and regulator-ready records
  • Responsible-gambling messaging

Gambling work is taken only for operators licensed in the markets they advertise in — a condition on this sector, and on nothing else.

Also working in

  • Hospitality & Leisure

    Hotels, restaurants and venues, where the booking journey is the product.

  • Retail & E-commerce

    Storefronts and the lifecycle behind them, from first visit to second order.

  • Professional Services

    Firms whose reputation is the offer and whose website rarely says so.

  • Startups & Founders

    First identity, first site, first product — built to be replaced later, not embarrassing now.

Method

The same four steps on every brief

The order does not change, and neither does what comes out of it: a strategy in prose, then a weekly number set against it in the same document each week. There is no deck at any stage.

  1. 01

    Brief

    One conversation, then a written brief we both sign off. If we cannot move the thing you want moved, we say so at this stage rather than three months in.

  2. 02

    Position

    The market, the competitive set, the audience and the honest state of the product. The output is a written strategy, not a deck built to be presented.

  3. 03

    Build

    Identity, campaigns, sites and software, made in-house. One team from the strategy through to the thing that ships.

  4. 04

    Run

    Weekly numbers against the brief, in the same document every week. What worked stays, what did not is cut without a defence of the original idea.

Selected work

Recent mandates, described in outline.

All work
  1. 01Brand & launch
    LATAM

    A brand built to survive five markets at once

    A tier-one sportsbook

    • Positioning
    • Identity system
    • Launch campaign
    • Brand governance
  2. 03Software & product
    Benelux

    The spreadsheet the business ran on, replaced properly

    An equipment manufacturer

    • Discovery
    • Web application
    • Data migration
    • Training and handover
  3. 05Identity, site & product
    Paris

    Everything a first raise needs, in one schedule

    A founder-led startup

    • Identity
    • Marketing site
    • Product build
    • Launch

On confidentiality

Most of our work sits under NDA. We name clients in conversation, not on a website, and that is why this page carries no logos and no figures.

What is it you are trying to move?

Write with the market, the licence and the problem. The reply comes from the people who would do the work.

Request a briefWrite to us

Paris · Monday–Friday, 09:00–19:00 CET